The SMITour project aims to enhance Mediterranean regions and sites through the development of Smart Industrial Tourism (SMIT) activities, leveraging the partners’ expertise and advanced methodology to stimulate economic and social growth, minimize environmental impact, and encourage research and innovation. By analyzing existing practices and technologies, the project works to identify pathways for the development of new business models for SMIT, fostering a blend of physical and virtual experiences through AR, VR, and MR. Through collaboration and innovation, SMITour seeks to create a common strategy and Action Plan for Smart Industrial Tourism, paving the way for economic diversification and technological advancement in the region.