The Future of Industrial Tourism in Prato: A Focus Group
PRISMA Prato | Via Galcianese 34, Prato
As part of the ongoing SMITour project, which focuses on understanding the challenges and opportunities of Industrial Tourism in the Mediterranean, the Municipality of Prato is collaborating with Prato Textile Museum to organize an engaging on-site focus group. This event aims to foster a dynamic discussion about the strategic development of industrial tourism within the Prato area and the Europe’s greatest textile district.
The main aim of this focus group is to facilitate the sharing of diverse experiences, pinpoint key opportunities, and explore innovative strategies. Those attending will delve into effectively leveraging Prato’s rich cultural heritage, embracing smart technologies, and forging strong collaborations. The insights gathered will be crucial in defining the foundational elements of a comprehensive roadmap, which will then outline how to implement the solutions developed during the discussions. Important topics for discussion will include the evolution of industrial tourism and its global trends, the specific challenges faced by Small and Medium-sized Enterprises (SMEs) in the industrial tourism sector, significant growth opportunities for industrial tourism in Prato, the pivotal role of modern technologies in enhancing the visitor experience and operational efficiency, and effective marketing strategies to promote Prato as a premier industrial tourism destination.
The event extends an invitation to a wide range of stakeholders, including representatives from small and medium-sized businesses, local authorities and policymakers, academic institutions and researchers, development agencies, industrial museums and SME/industrial heritage networks, and various tourism bodies such as tour operators and sector professionals. This collaborative gathering will provide an invaluable opportunity for all participants to exchange ideas, share expertise, and collectively shape the vibrant future of industrial tourism within the Prato area.
